Until recently, a glance at Tesla’s official page for the Cybertruck looked like Elon Musk’s vision board. There were images ...

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...

Ahead of Tesla's earnings on Tuesday, Elon Musk is quietly rebranding the Cybertruck.

This is in stark contrast to the previous strategy, which showcased the Cybertruck as a futuristic vehicle with visuals of other planets like Mars. The report mentioned how the company has moved ...

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.