However, customer value is equally important as a metric for your marketing and sales campaigns. Working out CLV can show you which demographic of customers is likely to contribute the most value to ...

The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. The post B2B marketing can’t hide from change forever appeared first on MarTech.

B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

AI is reshaping e-commerce loyalty programs into dynamic ecosystems. Learn how personalized rewards, real-time engagement, ...

QSRs relied heavily on discounts and value menus to attract customers grappling with rising costs. While these strategies ...

In a world where consumers are bombarded with choices and marketing messages, the only way for businesses to truly stand out ...

In other words, while traditional marketing tracks customer value primarily by capturing purchase activity, SMM can track customer value directly (through purchases) and indirectly (through ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

executing value-based contracts, and using omnichannel marketing to facilitate the experience that will make a difference in a customer’s life. When people have a positive experience ...