For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

Partner Content - As cost-of-living pressures, rising acquisition costs, and evolving consumer expectations intensify in 2025 ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

The Golden Arches limited-time $5 value meal McDonald's debuted last ... The brand’s new chief marketing and customer experience officer Alyssa Buetikofer, who will take over from outgoing ...

New integration combines Clutch’s AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management capabilities.

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to ...

Growing revenue by driving up customer lifetime value can also be viewed as the easiest way to do it. Though customer marketing is complex, technology is making it incredibly more manageable and ...

In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase in return on advertising spend (ROAS). Given today’s increasingly ...

The customer journey starts well before a buying ... leading to repeat business and positive word of mouth. Increased Value & Marketing Effectiveness A well-established brand increases the value ...

Value-based care (VBC), driven by the Centers for Medicare and Medicaid Services (CMS), has emerged as a cornerstone for redefining the customer journey—creating a profound shift in the ...