We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it.

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

More than half of U.S. small businesses spend $1,000-plus on local advertising without first having a predefined customer acquisition strategy in place, according to an annual SMB AudienceSCAN study.