The power of social media continues to transform how brands engage their target audiences. It's also placed a burden on them to be "always on." And brands, for the most part, are responding to ...

Follow along and we'll cover how to write killer social media campaigns from start to finish. You'll learn... Big ideas are the basis for much of creative marketing. Although much has been said about ...

Facebook is adding a "Friends tab," a feature enabling users to focus in on posts shared by their friends and family members.

The platform, which will also support menu promotions, spans national TV, paid online media and organic and paid social. The effort, handled by The Martin Agency, is the first creative work under CMO ...