Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Another common method is the cost-plus pricing strategy, where a fixed percentage is added to the cost of goods to determine ...

The use of value pricing has become very popular in certain sectors in the past few years. But not many CPA firms have ...

As the sector evolves with rapid digital adoption, pricing strategies are also becoming central as to how brands compete. Yet, amid the rush for market share, a troubling trend that’s emerging ...

Dynamic pricing employs machine learning and artificial intelligence to identify when the cost of goods and services should go up or down. The price you pay for certain things can change due to ...

In the event industry, one of the most critical decisions for any venue - whether a restaurant, hotel, or unique space - is ...