The fluorescent red of Flamin' Hot Cheetos, the brilliant teal of Mountain Dew Baja Blast and the colorful rainbow of ...

These artificial dyes are used to give foods and beverages like Fruit Loops, Flamin' Hot Cheetos and Gatorade their vibrant colors. In recent years, artificial dyes have been met with scrutiny.

The fluorescent red of Flamin' Hot Cheetos, the brilliant teal of Mountain ... authorize four additional color additives using natural ingredients in the coming weeks, while also expediting ...