The business plan is the blueprint for your business, the who, what, where, when, how, and why. It provides a single place to keep all your ideas, the roadmap that will help you pursue these ideas, ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

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Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.