Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Build-A-Bear’s Missouri lawsuit was dismissed in August 2024. That same month, Build-A-Bear filed a counterclaim against Kelly Toys, effectively looking for the same things from the California ...

showcasing the power of offering an additive experience to the toy-purchasing process. Users are able to have a constant connection with the Build-A-Bear brand as they learn about pet care.

the 61-year-old worked her way up the corporate ladder with stints at Mattel and Hasbro before she accepted the top position at one of the most iconic plush toy brands: Build-a-Bear. When John ...

It paid off. In 2015, just two years into her journey, Build-a-Bear recorded $377.7 million in revenue, according to financial filings. A BMO Capital Markets toy analyst even hailed John’s ...