CRM campaign, etc. 4. Step back and assess each budget. Does it align with your targets? Refinements are likely necessary, and marketing budgeting software is often used to help you do just that. This ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

And now, a new report from Variety has given fresh insight into the film’s marketing budget for its Oscar campaign. Neon CEO Tom Quinn told the outlet that $18 million was spent on Anora’s ...

City officials say more information on a $150,000 marketing campaign aimed ... an amendment to the city's 2025 budget that added $150,000 for such a campaign, with Police Chief Jon Thum speaking ...

Rockstar Games might start the marketing campaign for Grand Theft Auto 6 in April 2025, driven by a substantial marketing budget from Take-Two Interactive for fiscal year 2026. The marketing push ...