News

A rumor about Anheuser-Busch closing facilities in Missouri received thousands of shares on Facebook in April 2025.
Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — including a widely panned partnership with transgender influencer Dylan Mulvaney — ...
Bud Light brought back its viral "Dilly Dilly ... The brand turned the phrase into a cultural phenomenon back in 2017. The company launched a series of ads created by the Wieden+Kennedy ad ...
Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her departure from Anheuser-Busch. Heinerscheid left the beer giant in the ...
Beer distribution company Constellation, which owns the U.S. rights to Corona and Modelo, has admitted to having a tough time ...
(AB InBev) Bud Light’s continuing comeback tour stops by a backyard barbecue in this year’s Super Bowl ad, which stars pop singer Post Malone, comedian Shane Gillis and former National ...
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
From IPAs to lagers, America’s preference for beer varies across regions and states, though one brand seems to stand out from ...
Bud Light and its parent company, Anheuser-Busch, have generally steered clear of anything that might be read as controversial since the Dylan Mulvaney debacle; their main message since then has ...
Pabst is releasing Pabst Light, the first new light beer in over 40 years. Miller Lite was released in 1975, followed by Coors Light in 1978 and Budweiser Light in 1982.
Alissa Heinerscheid was placed on leave by Anheuser-Busch and eventually left the company after her efforts to woke-ify Bud Light through a partnership with transgender influencer Dylan Mulvaney.