One analyst says that Michigan football is the furthest thing from a non-factor in the NIL world despite failing to reach ...

The LSU Tigers are pursuing a major in-state quarterback target in the class of 2027. Elijah Haven is the No. 1 player in the ...

Bryce Underwood, the top QB prospect in the 2025 class, has already secured a massive NIL deal reportedly worth $10 million.

Junfu Han / USA TODAY NETWORK via Imagn Images As previously reported, part of Bryce Underwood's NIL deal included a partnership with Feldman Chevrolet of Highland. That partnership landed the ...

Another four-star that’s highly interested in Michigan – and maybe even more now – is 2027 athlete Dakota Guerrant from ...

It sure looks like Michigan quarterback Bryce Underwood is fully enjoying his decision to stay home. In recent weeks, the ...

A top-ranked Baton Rouge high school football quarterback has inked a "first of its kind" NIL deal with a New Orleans-based ...

Michigan Wolverines quarterback signee Bryce Underwood had one of the wildest ... in a beautiful new car even before the days of NIL, Underwood buying the car for himself using money paid to ...

After Michigan landed former Alabama commit and five-star offensive tackle, Ty Haywood, on Wednesday, the Wolverines appear ...

His current NIL value sits at $2.2 million as per On3 ... centerpiece of Michigan’s offense starting in 2025. Though Bryce Underwood can join Michigan’s bowl practices, NCAA rules prevent ...

His current NIL value sits at $2.2 million as per On3 ... clear focus on Underwood as the centerpiece of Michigan’s offense starting in 2025. Though Bryce Underwood can join Michigan’s bowl practices, ...