Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin It’s a steep hill to climb at a time ...
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers—its cafes. Photo: Alexandra Larkin Roughly five months into his tenure running ...
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Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' planWhen Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're refocusing on what has always set Starbucks apart — a welcoming coffeehouse where ...
Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations.In a letter to employees released Monday, Niccol said the company will ...
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Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistakeStarbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant had bet too hard on mobile and drive-thru orders ...
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