Work with partners who require staff training on how to use the brand from a copy and art perspective Help identify approved marketing suppliers/vendors for printing of swag material Trademarks and ...

and facilitate your ability to develop actionable brand management strategies. The course builds on the knowledge gained from the marketing management and marketing strategy courses to focus on ...

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In this Brand Innovator Spotlight, Bob Thacker shares how knocking down department walls, including all stakeholders and celebrating creativity breeds world class marketing organizations.

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...