Product marketing continues to emerge as a critical ... Typical responsibilities include: • Brand Management: Cultivating and nurturing a consistent brand identity across all touchpoints.

Work with partners who require staff training on how to use the brand from a copy and art perspective Help identify approved marketing suppliers/vendors for printing of swag material Trademarks and ...

It all starts with the first step in the marketing funnel: awareness. That is when your potential customers first learn about your company and its offerings. Brand reputation management isn't just for ...

Access evidence-based tools and practices, including unique framework to guide your brand management efforts. Hear first-hand how industry leaders face the challenges of building successful brands.