A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Here are some common/suggested poster dimensions: 40"X30", 48"X36", 56"X42" You are encouraged to include the SUNY Cortland logo on you poster; a variety of useful formats are available in the SUNY ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Once your pitch deck is ready, the last step is to practice your delivery. A pitch deck is only effective if it’s presented well. Rehearse in front of a mirror or with a colleague to ensure you’re ...

Consciously living and sharing our brand identity is a powerful way for us to build and strengthen connections within the Hope College community. We are able to speak with a stronger, more ...