Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

Photo giadinh.suckhoedoisong.vn The growing popularity of blind box and blind bag toys, particularly Baby Three and Labubu, has sparked a wave of sales innovation across industries in Việt Nam. Blind ...

From browsing the store to unboxing the figurine, every step of the blind box experience makes shoppers want more, says writer Karen Tee.

Beijing-based Pop Mart, China’s leading blind box toy retailer, is a rare shopping bright spot amid the country’s spending gloom. It has millions of young fans who may not earn a lot of money.