PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We rounded up some on-sale editor favorites that cover a lot of olfactory ground: springy gourmands, fresh florals, modern ...

Most of the overarching perfume trends for 2025 involve food in some way (think vanilla, grapefruit, nuts, and even salt), ...

“A friend who is very knowledgeable about food gave this to me. It’s green garlic, coriander, pink salt, Persian lime, and ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Why experts love it: Both Grugeron and Levy count Glossier's You Perfume Solid as one of their favorites. The alcohol-free, ...

Discover 8 niche fragrance brands redefining perfume—from radish notes to minimalist jasmine. These scents are bold, original ...

You should feel 100 percent sure of the person you're marrying (duh). Still, the pre-wedding jitters are totally normal.

Nordstrom is offering 15 percent off on top fragrances for a limited time. Now through May 11, Nordy shoppers can take ...

The best floral perfumes are more unique than you think, tapping into an array of moods and scent profiles—shop our seasonal ...

David Beckham perfumes are not just signature scents, they are timeless fragrances. So, check out our top 8 picks of best ...

Discover 4 unisex perfumes that blend boldness and elegance. These long-lasting fragrances are perfect for any occasion. Grab ...