‘Hitman' Bang, the Powerhouse Behind BTS, on His Expanding Music Empire, HYBE, and His Shift into Gaming
BTS made history by speaking at the United Nations three times, discussing the importance of youth empowerment, climate ...
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BTS’s ‘cute’ Japanese spurs a fan to learn about dark history
She also found it refreshing that BTS went beyond the traditional concept of an idol group, participating in social causes by delivering an address at the United Nations and giving to charity ...
BTS' 'Dynamite' sets record as first foreign song to exceed 800 million Oricon streams
Beyond music, BTS has made significant cultural impacts, from speaking at the United Nations to launching the Love Myself ...
How the 'Korean wave' conquered the planet
South Korea is the example to follow when it comes to soft power. The country's music, cuisine and cosmetics are exported all ...
Phys.org22d
Celebrity endorsements can drive advocacy by fans, researcher finds
In 2021, the musical group addressed the United Nations General Assembly on the global organization's sustainable development goals. "What's unique about BTS fans is that they are highly ...
Phys.org on MSN21d
Celebrity endorsements can drive advocacy by fans, VCU researcher finds
In 2017, BTS worked with UNICEF to launch the “Love Myself” campaign, serving as global ambassadors to combat youth violence and promote self-esteem in young people. In 2021, the musical group ...