What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

The report was based on data from a survey of 207 B2B marketing professionals in the United States. Some 54% of respondents say they expect their firm's marketing automation budget to increase ...

B2B marketers face mounting ... sharper strategies and smarter resource allocation to keep up. As inflation continues to impact business costs, marketing operations are also facing longer timelines.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...