What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Back in Lesson #171, I wrote about the Basics of B2B Marketing. This lesson takes the discussion to the next level, and talks about how much budget should you set aside, and more specifically, how ...

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

B2B marketers are often familiar with small budgets, Colin Gray explains how to maximise the impact of your advertising investment. According to research published by Marketing Week, half of marketing ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...