Amazon's 2022 Super Bowl ad, featuring Scarlett Johansson and Colin Jost with a mind-reading Alexa, was the most expensive, costing approximately $26 million for a 90-second spot. Camping World ...

The story and headline have been updated. Porch has been on… Read More Super Bowl ad roundup: Big names bow out, but Amazon and plenty of tech still playing on Sunday The most important part of ...

In advertising, it pays to be memorable, even more so for Super Bowl commercials. You must stand out among the clutter to move products. But what do you do with negative attention? Long before the ...

A 30-second Super Bowl commercial cost $7 million in 2023. Costs have risen more than $5 million in the last 20 years, though viewership has not significantly changed. While the Super Bowl is a ...