But, despite silliness and chaos being the prevailing mood of the decade’s midpoint, the clean girl aesthetic hasn’t actually seemed to relent, especially not on the ground – it’s just evolved ...

In case you may have missed it in the sea of ‘clean girls’, ‘that girls’ and ... with me/a day in the life of” videos showcase an aesthetic that is preened, soft and overwhelmingly ...

For some time now, the question 'Is the It Girl over?' has sparked industry-wide ... last weekend designer Sinead Gorey brought a ‘day after’ mood to the London Fashion Week, sending models ...

What’s a horse girl, you might ask ... all potent touchstones of the equestrian and outdoorsy aesthetic were remixed with revelry for an effect that offered familiar pastoral escapism over ...