At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

All at once, an advertising tsunami hit, as if every brand I'd ever encountered was flooding me with messages in anticipation of sales. Clothes and TVs. Mobile devices and kids' toys. Even those ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The present digital age has turned most advertising approaches into standard and expensive yet overwhelming practices ...

As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

You’re browsing your favorite sites without a trail of intrusive ads chasing after you. Hard to imagine, right? Yet that’s ...

Facebook continues to be the backbone of advertising revenue. The company reported a total of $160.63 billion from ...

Meta for Business earns top honors in 2025 for its innovative AI-enabled targeting, multi-platform reach, and data-driven insights, setting the ...

The court ruled payments for advertising and marketing do not violate the law when physicians maintain independent decision-making authority.