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In some industries and business ecosystems, collaboration with other companies is widespread and has been proven to be mutually beneficial. Could they work in the work in advertising and marketing ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

Megan Ramm, head of Americas at Uber Advertising, added to this idea by ... Mark Kirkham, svp of marketing at PepsiCo, agreed, adding that while comedy is a winning strategy, it works best when ...

or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives with responsibilities in marketing/advertising who are looking to increase their ...

The ideal course if you’d like to study the more creative aspects of marketing with an emphasis on careers in the agency sector, such as digital marketing, public relations and advertising. On this ...