The small furry objects that are the focus of every tennis player's energy are spinning the stars at the ATP finals into a fury and leaving them deflated. "The balls are a big problem", said world ...

The ATP pros are a manly bunch, if that means anything; it looks like the hyped New Balls, please generation is here at last - although Safin and Haas were among the original suspects. The women ...

On the heels of the WTA Tour's makeover, the ATP Tour has made a massive brand shift by launching a new marketing campaign, "This is Tennis", aiming to encompass the non-stop action of the sport.

The rubbery aroma of new balls is so popular that, last year, a soap company pretended to bottle it. No wonder players are forever being caught on camera pressing these neon-yellow orbs of joy to ...

Jannik Sinner was the standout player during the 2024 season and he will be hoping for another dominant campaign in 2025. The Italian won eight titles in 2024 – including two Grand Slams and the ...