The premise of legendary P&G CEO A.G. Lafley's new book is that strategy is actually pretty simple. It should be made by answering 5 essential questions, according to "Playing To Win," which ...

Ellen Byron - profile from The Wall Street Journal. News, articles, biography and photos.

The head of Proctor & Gamble, who took the job again after a hiatus, told Fortune that he makes it a habit to be up between 5 and 5:30 a.m. and at his desk by 6:30 or 7. He also takes care to have ...

Spencer Jakab is investing columnist at The Wall Street Journal, where he writes the Markets A.M. newsletter, the Journal's daily investing outlook.

Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).