Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. An important component of ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...