Each element must be balanced and consistent with the others to ensure the success of the marketing campaign. Think of a marketing strategy as a cake that is baked using four ingredients.

we have found that marketing operations is an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs ...

The following diagram illustrates how the 4Ps model worked: To reach your target marketing, simply set an appropriate "marketing mix" of product, price, promotion, and place. The Emergence of Customer ...

Within the 4Ps of marketing, Place is the most overlooked strategic ... As we’ll see in the last of this series, promotion is surprisingly one of the most misunderstood Ps in the marketing mix despite ...