The value of President Donald Trump’s meme coin soared Wednesday after a website promoting it announced that some holders of the coin would receive an invitation to a private dinner with Trump – in a stark illustration of his family’s drive to profit off cryptocurrency while he serves in the White House.

The cryptocurrency Donald Trump launched days before returning to the Oval Office got a big boost on Wednesday afternoon, as the Trump-owned company behind the meme coin announced that its top holders would be invited to an exclusive dinner with the president—and the 25 leading buyers will get a special VIP tour of the White House.