Fans tuning in to the Super Bowl this weekend will hear a familiar voice, as Shania Twain lends her voice to an all-out "foam party" in the new Coffee Mate Cold Foam Creamer ad, which will air during the Super Bowl on Feb.

Mate, set to air during the 2025 Super Bowl, in which she plays a singing tongue to promote the brand's tasty — and lickable — cold foam creamers.

Nestle's Coffee mate aims to lick Super Bowl  advertising rivals not with a celebrity cameo but rather with a celebrity tongue. Shaina Twain provides the voice of a multitalented mouth appendage that dances,

Shania Twain exclusively spoke to Us Weekly about her new Super Bowl ad, which she said gave her ‘the itch’ to record new music

The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song performed by Twain, and released a teaser trailer for the ad.

Coffee Mate has an ad for the 2025 Super Bowl that will very definitely grab your attention with a dancing tongue and the voice of country star Shania Twain.

Coffee mate’s first Super Bowl spot stars a dancing tongue, fueled by the brand’s new at-home cold foam. The 30-second ad, from Wieden+Kennedy New York, finds two guys watching TV. One of them sprays the cold foam onto his iced coffee.