After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Shai Gilgeous-Alexander has been on an absolute tear for the past three years in the NBA. I don't know if that explains why ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

It also speaks to the wearability of Gilgeous-Alexander's debut hoop shoe. The Converse SHAI 001 blends performance with style in a silhouette unlike any other in the NBA. Unfortunately ...

Oklahoma City Thunder head coach Mark Daigneault talks about superstar Shai Gilgeous-Alexander's leadership after win over ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Here’s the 411. On Wednesday night, shortly after the Oklahoma City Thunder’s big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston ...

Then he emerges from the locker room and everything changes because before the game even starts, before he drops another 30 points or more on some unlucky soul, Thunder guard Shai Gilgeous-Alexander ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...