McLaren Formula 1 driver Lando Norris has been revealed as the star of the latest campaign for Ralph Lauren Fragrances’ Polo Red eau de toilette. The brand’s best-selling fragrance, known for its embodiment of speed and adrenaline with energizing notes of citrus and coffee, finds its match in Norris, one of F1’s top-ranked drivers.

In a press release, Ralph Lauren Fragrances says “Norris’ relentless drive, unwavering focus and fearless ambition are the embodiment of the Polo spirit,” adding that the F1 star has become a “global sporting icon,” thanks to his “motivation on the track, as well as his artistry and charm off the track.”

While promoting his new book, former Haas boss Guenther Steiner picked Lando Norris to pip Max Verstappen in the F1 Drivers’ Championship race

Quadrant, the entertainment and gaming brand founded by McLaren F1 star Lando Norris, has slumped into the red, it has been revealed.