As for real human beings, NBC has made a number of hires to fill out its studio and broadcasting booth. With in-house play-by-play men Mike Tirico and Noah Eagle already on hand, the network has brought on NBA greats Reggie Miller and Jamal Crawford, both coming from TNT, as color commentators, while Carmelo Anthony will serve as a studio analyst.

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.