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NBC Sports to Hype Return of NBA

USA TODAY · 20h

NBC will use AI voice of Jim Fagan, who died in 2017, when NBA returns to network

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

NBC Sports to Hype Return of NBA With AI-Generated Voice of Announcer Jim Fagan, Who Died in 2017

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the hoops to the network.

Los Angeles Times · 1d

Late announcer Jim Fagan’s voice will return with the NBA to NBC, courtesy of AI

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.

1hon MSN

Telemundo Pumps Up Sports Volume With 2026 World Cup and NBA, Adds ‘El Señor’ Spinoff Drama

Spanish-language TV leader Telemundo will reflect the priorities of parent company NBCUniversal in the coming season by ...

LeBron Wire on MSN2d

A former Laker will be a studio analyst for the NBA on NBC

In addition, it was announced that former Los Angeles Lakers forward and Hall of Famer Carmelo Anthony will be a studio ...

4d

The Athletic: ‘Roundball Rock,’ NBC’s beloved sports anthem, returning to network’s NBA coverage next season

NBC will bring back “Roundball Rock,” its beloved sports theme song, next season when the network begins its 11-year media ...

4don MSN

Carmelo Anthony to join NBC Sports, Peacock’s NBA coverage as studio analyst

The newly-minted Hall of Fame inductee will be one of the voices welcoming the NBA back to NBC in October 2025.

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