McDonald's saw US same-store sales fall in the second quarter even with its new value menu. Even middle-income consumers are pulling back now.

McDonald's has suffered its biggest drop in US sales since the height of Covid, a fall that it said was driven by wider concerns about the US economy. The world's largest burger chain's revenue at US stores open at least a year sank 3.

As Americans grow more fearful that sweeping tariffs could reheat inflation or even trigger a recession, the world’s largest fast-food chain said it’s noticing a broader hit to traffic.