Talks between NFL Films and North Carolina coach Bill Belichick failed to produce an agreement for the Tar Heels to appear this off-season on "Hard Knocks," a spokesman for NFL Media told UPI on Tuesday.

Bill Belichick won't be making his Hard Knocks debut this year. Word last week was that the second offseason edition of the HBO show created by NFL Films would feature Belichick and the University of North Carolina football team,

Maybe it was just never meant to be. After weeks of talks among the University of North Carolina, head football coach Bill Belichick and NFL Films, the Tar Heels will not be the subject of HBO's "Hard Knocks" offseason series, sources tell CBS Sports.