Companies like E.l.f. are standing firm in their DEI initiatives, while others pull out, raising the question: why is ...

They wear makeup to class with pride; that's how they get their power. For all I know, those women use some sort of ...

The cherry-coded aesthetic has tapped into a combination of nostalgia, food-themed beauty and a desire to escape the winter ...

Companies like LAMIK Beauty, and its clean products, operates at the intersection of representation and innovation, proving ...

A confident Freudian slip on Fox News was the nail in the coffin for the ABC host The post Jimmy Kimmel Says Confirmation ...

Social media platforms have revolutionised the way beauty brands connect with consumers, turning engagement into direct sales opportunities. TikTok Shop, a rapidly growing marketplace, is at the ...

As celebrity skincare ranges become more popular than ever, our head of beauty Zoe gives her verdict on hero products from ...

From Morphe’s reimagined brush collection to Fenty Beauty’s brand new setting spray, January’s latest beauty drops are coming ...

I put Rihanna's new drop through the ringer, including a four-mile run, and was shocked at what it did. Here's my honest ...

Boots £10 Tuesday is back and this week sees big price drops on some of Fenty Beauty's top-shopped heroes like the Cherry Dub ...

I wanted to make a setting spray that really locks in your makeup but moves with you, not against you. We spend the time putting on our makeup, we deserve to have it last! You Mist gives you 12-hour ...