This, ultimately, makes sense. While there's a lot of love for E3 ( and it's sad coming to the party too late to attend one) there's been a shift in what companies and consumers want. The ESA itself ...
This new endeavor won't be exactly like E3, but aims to bring together plenty of big names from the gaming industry.
The Entertainment Software Association is putting together a new conference geared toward video game executives.
The Entertainment Software Association (ESA) announced the launch of the Interactive Innovation Conference ( iicon ) business event for April 2026.
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