Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

According to video game industry analyst Mat Piscatella, PS5 Pro sales are not keeping up with its PS4 counterpart.

For savings, the chief retail analyst at Circana suggests buying things like tissues in bulk. The New York Yankees have ...

Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.

Reports show that gaming hardware sales have dropped a significant amount, reflecting a potential shift in recent consumer ...

Ahold Delhaize USA has reaffirmed its commitment to data-driven growth by renewing its strategic partnership with Circana, ...

Rebirth's successful launch on Steam, the Square Enix title leaped to the No.3 spot of Circana's US charts for January. Final ...

The move, by the country's largest distributor of mass market paperbacks, is a severe blow to the format, which has seen steadily declining sales but is still the cheapest option for buying print ...

Amgen invests $200M in India's tech center to leverage AI for drug development. The U.S. FDA seeks to rehire 300 staff ...

Circana analyst Mat Piscatella said that Activision’s “Call of Duty: Black Ops 6” was January’s best-selling video game, also ranking 1st on PlayStation platforms while pl ...

Circana provides Ahold Delhaize USA companies with analytical support to inform decision-making, boost supply chain ...