A more affordable and less bulky version of the Vision Pro could appeal to consumers, especially if Apple Intelligence offers ...

Apple continues to develop its own smart glasses, as the company looks to fend off Meta’s success in the area with a ...

An insider says Apple is making smart glasses with Apple Intelligence powers, though the wearable will not be ready for a few ...

Apple is overhauling its artificial intelligence and machine learning divisions after years of underperformance, according to ...

Meta's incoming AR smart glasses could eventually face an Apple -made rival with Apple Intelligence, according to new rumors.

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...

Apple Intelligence has been available for a few months now, but is it everything Apple has promised? Is it worth the hype to ...

The national advertising department of the American Better Business Bureau criticized Apple's advertising for Apple ...

The latest tidbit surrounding the Series 11 comes from Bloomberg reporter Mark Gurman, who says there’s no sign that Apple is ...