Author Kevin Evers exclusively spoke to Us Weekly about his new book, 'There Is Nothing Like This: The Strategic Genius of Taylor Swift' ...

Taylor Swift could teach business leaders in every sector a thing or two. At least that's what the editor of the Harvard Business Review thinks. What he's saying: "Taylor Swift has conquered the music ...

We've long celebrated the decision-making and strategic brilliance of business leaders like Steve Jobs, Sir Richard Branson ...

Kevin Evers' new book, "There's Nothing Like This," examines Taylor Swift's business savvy and rise to superstardom. The author argues that Swift's success, while comparable to Beatlemania ...

The world waited expectantly in February, 2024 as Taylor Swift dramatically ... Business Review editor who has documented Ms. Swift’s business strategy over the years in There’s Nothing ...

In his new book,“There's Nothing Like This: The Strategic Genius of Taylor Swift,” Evers takes a run at a case study of Swift’s strategic business moxie, which has propelled her stardom and ...